Three quarters of innovations fail to reach their goals, according to a survey of businesses buy Simon Kucher & Partners 2017. ‘Failure’ in a business environment almost always comes down to revenue. According to the same survey of classifieds businesses, two thirds of companies are currently considering tweaking their pricing model. The advisory firm has some tips for product pricing online. MORE IS NOT MORE Feature shock – a phenomenon that was represented in the presentation by a Swiss Army Knife. “Someone can look at a product with all the features and…Read More
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